Have you considered baby boomers while marketing your products? Who are baby boomers? "Baby-boomer" is a term used to describe a person who was born between 1946 and 1964.
While a lot of the attention goes towards Millennials, Amazon sellers shouldn’t underestimate the buying power of Baby Boomers. And to help you here are the five ways to make your store more appealing to boomers.
5 TIPS FOR AMAZON SELLERS TO ATTRACT BABY BOOMERS
1. AMAZON PRIME
According to Statista, no. of Amazon Prime members in the US is expected to reach more than 153 million users in 2022, up from 142.5 million in 2020.
That's a lot right. Shoppers, especially baby boomers, love free shipping, which is one perk of being an Amazon Prime member.
Becoming Prime-eligible also offers Amazon sellers optimize their position in the buy box.
It's obvious and important to becoming a Prime seller by which you can attract your boomers to your Amazon store.
2. PRODUCT EXPLANATION
It's known, not only boomers every online shopper prefers the in-store shopping experience. Well to offer the in-store experience, you need to know your products.
What about your product? Is it profitable? How do you source products to resell on Amazon? Finding profitable products to sell on Amazon is difficult right. But, not anymore.
All you've to do is sign-up for Amz Online Arbitrage, choose products, buy from the store, sell on Amazon and make a profit.
Now you got the products that have actual demand. Focus on the explanation and the details you provide about your product.
Because it's the deciding factor for boomers to make a purchase. You can provide a video demo that may help them better understand the product.
Also, you can focus on the product images to explain the features better, functionality, and benefits.
3. PRODUCT IN USE
Well, it's obvious. Every online shopper wants to see the visual representation of the product because they can able to feel the product as they do in offline stores.
And people are more likely to relate to a product or service if they see someone who looks like them using it.
If you cater to older customers, it might be helpful to include product photos of models who appear to be around the age of your target audience.
That's most crucial when you're intended to target baby boomers. Whether they're boomers or millennials whoever it may be, no one likes to read too many paragraphs/words to know about the product.
Maybe it's a product feature, attributes, or a user manual, makes them easy to read. Moreover, few shoppers, especially boomers, expect a clear and easy explanation if they have trouble operating a new product they just bought.
5. REWARD THEM
When it comes to Boomers, around 26 percent are active in all of the loyalty programs, as opposed to only 19 percent of Millennials.
To target boomers, provide a straightforward loyalty program that doesn't involve too many steps or various hoops to jump through.
Also, 96 percent of the Boomers using email regularly, and 92 percent known to click-through and explore the products being advertised.
And thus e-mail is a great way to leverage your brand and provide your loyalty program, just be sure to have a clear message and call to action.
While selling on Amazon you need to know about your customer and their needs no matter which generation they come from.
However, make sure you remember the boomers and plan your marketing strategies accordingly.
Along with the above-mentioned tips don't forget to offer great quality products and exceptional customer service, no matter what age they may be.