5 WAYS TO DETERMINE YOUR E-COMMERCE CUSTOMERS PAIN POINTS


5 WAYS TO DETERMINE YOUR E-COMMERCE CUSTOMERS PAIN POINTS

Have great product in hand? Every product or service has been designed with the notion of fulfilling a particular need.

Have you considered their needs? Does your product solve your customer's pain point? So, what are the pain points? Essentially, customer pain points are specific problems experienced by your target audience.

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Now, keep reading to learn five ways to find your customers’ pain points.

HOW TO IDENTIFY YOUR E-COMMERCE CUSTOMER PAIN POINTS?

1. SURVEYS

Many customers will ignore surveys because of the sheer amount of offers, coupons, and newsletters they get in their emails.

However, you should find ways to offer surveys to the customers who genuinely want to tell you what they think.

After all, asking customers how they feel and what they want will give you significant insight into customer pain points.

Design a survey, send it to your customers, users, and subscribers. Use open-ended questions to get in-depth answers.

2. WELCOME EMAIL

Even though there's a great debate still going on, whether email marketing is worth it or not. Every business gets emails from the leads in order to communicate with the target audience.

Start communicating with your new customers by sending them a welcome email. It will show them that you are interested in and value their presence.

In that email, ask an open question about their expectations for your product or company.

This will help you find out what the customer really wants and hence you can make improvements accordingly.

3. Q&A SITES

To know your audience you need to know their search terms first. Keywords, the terms which people search for, are good indicators of knowing their problems.

Go to Google, type in your main keyword, and see what questions come up in the “People also ask” box.

You can also find question-based search queries at AnswerThePublic and you can also browse topics and questions on Quora.

Focus on recent posts or questions to ensure pain points are still relevant to your audience.

4. USE SOCIAL MEDIA

Social networks are the most popular place for people to share experiences and ask for help.

Whether they’re dealing with customer service issues, slow shipping, or any other challenges, they'll share it on social media platforms.

Spend some time there to know exactly what your prospects are interested in and frustrated by, as well as you can attract them and convince them to join you.

5. REVIEWS

Reviews are a great way to discover customer pain points you might not have thought of. From reviews, you can not only find what they expect, what frustrated them but also find the minor problems that you never consider into account.

Don't forget to know how to deal with negative reviews.

Not only your online store, you can also look for your competitors' reviews. This will help you figure out where those businesses are letting customers down.

CONCLUSION

Solving a pain point is a great way to ensure a satisfied, and repeat customer. However, finding them can be difficult, but you should do your research and not just assume you know what your target audience wants.

Pay attention to every piece of feedback they give on your product and service and make improvements accordingly.

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