DO YOU KNOW WHAT PACKAGING FEATURES YOUR CONSUMERS LOOK FOR ?


DO YOU KNOW WHAT PACKAGING FEATURES YOUR CONSUMERS LOOK FOR ?

Do you know that your product packaging greatly influences your sales? From packaging design, there are a lot of features that you really need to take into consideration.

Even the small details and its features weigh in a lot. Take a look at some of the features that you should pay attention to in your packaging.

Well, have you looked at these in your products? Do your products are profitable? You can actually find profitable products for free.

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Having a plan to resell products? Try Amz Online Arbitrage.Selling own products? Know the features that customers look into the product packaging.

WHAT CONSUMERS LOOK FOR IN PACKAGING?

1. ACCESSIBILITY

In a survey, 55% of respondents said that the number one irritant with the packaging was products that were difficult to open.

It clearly insists that you need to make your product packaging easy to use. Consider the pain points that your targeted consumers face and make your product more practical and easier to use.

2. DESIGN

52% of online consumers would return to a business for another purchase if they received goods in premium packaging.

Obviously, the packaging is the great appealing factor that your customers are attracted by.

Product packaging influences greatly how consumers feel about products, and people tend to purchase a brand when it makes them feel positive.

You can design your packaging unique rather than sticking with familiar designs, in order to capture attention.

3. COLOR

93% of buyers said they focus on visual appearance, with 85% claiming color as the main reason for making a purchase.

The use of color, typography, and styling plays a massive role in influencing customer purchases.

For example, children’s cereals will often be bright and colorful; whereas, for high-fiber healthier cereals you will see a more neutral color.

4. ENVIRONMENTAL FRIENDLY

Most consumers today are aware of the sustainability measures and consumers are increasingly demanding ‘green’ packaging.

Eco-friendly packaging that can be recycled or comes from recycled waste, can provide you with lots of new customers, and it works well on marketing.

5. INFORMATION

Maybe you provided as much information as possible on your product listing and on your website.

However, they also might need information after the product arrives at their doorstep. Your label speaks for your packaging.

If your product has been accredited by any certifier, make this visible on the packaging. Showing that your product is certified can give you an edge over your competitors.

CONCLUSION

Without further questions, packaging matters while selling products online. Consider all the above features while designing your product packaging and attract more buyers.

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