HEY, Are you planning to resell the products on Amazon?

Do you know what is Amazon's BSR? 

In this article, I'll tell you all the details you should know about BSR.

Come on, let's jump into the topic.

BSR - A brief explanation.

BSR is expanded as the BEST SELLER RANK, which is given by Amazon, for specific products and categories.

It is a metric given by Amazon, which facilitates the sellers to analyze the performance of their products and categories.

I'll show you what Amazon has stated about BSR.

" While the Amazon Best Sellers list is a good indicator of how well a product is selling overall, it doesn't always indicate how well an item is selling in relation to similar items.

We created category and subcategory best seller lists to highlight an item's rank in the categories or subcategories where it really stands out.

We choose a few of the most popular subcategories in which the item has a high ranking in relation to other items in that subcategory and showcase the item's rank on the product page.

As with the main Amazon Best Sellers list, these category rankings are based on Amazon sales and are updated hourly. " 

Do you know where you can find the BSR?  

Okay! Now, I'll tell you where to look for the BSR of a product.

  • Log in to your Seller Central Account.

  • Click on the Reports.

  • Select Business Reports.

  • Click the Inventory option.

  • If you have listed a brand, then look for Brand Performance.

  • The BSR of your product will be in the last column.

Calculation of Amazon's BSR :  

As an Amazon seller, you may be confused about " How the BSR is calculated? "

But the major problem is Amazon doesn’t reveal the secret of calculating the BSR of the product.

However, there are certain factors that could alter Amazon's BSR. They are,

  • Sales history.

  • Change in the product price.

  • Products that are in competition.

The BSR is a reflection of the velocity of current sales trends and historical sales volume.

For sure the BSR of your product will be based on your product's performance, right?

So think of a way to make your products perform really well. Try to improve the SEO of the products. Use organic content for your products.

Perform keyword research and find high-performing keywords for your products.

Did I tell you something?

Amazon's Best Seller Rank is totally different from the Organic ranking. So don't mix it up.

When you are a private label seller, the organic ranking is important to you, as they refer to the place in which your product appears on the SERP for a specific keyword.

Whereas, the Best Seller Rank is the estimation of sales frequency of a product or a category on Amazon.

I hope, you are clear about Amazon's BSR. Though they do not influence the sales of the products, they can help you to analyze the growth of your product's performance.

So, when it comes to reselling, always prefer products that have a BSR below 200k.

To get a list of those high-performing products, visit Amz Online Arbitrage.

In Amz Online Arbitrage, you can find the most profitable product deals and links of the stores, from where you can get them.

The number of FBA and FBM sellers is also mentioned along with the products details page so that you can know the competition of the products and quote your price accordingly. 

Grow your Amazon business with profit-driven products available for deals at Amz Online Arbitrage. Also, know the profit, restrictions, competition, before you invest in products and sell.

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