Amazon Metrics that every seller should know for product research page

ASIN

ASIN stands for Amazon Standard Identification Number. It's a 10-character unique identifier assigned by Amazon to products on its platform. Each ASIN is unique and helps Amazon identify and manage product listings. When searching for a specific product on Amazon, you can use its ASIN to locate the exact item you're looking for. ASINs are crucial for product identification, especially when there are multiple listings for similar or identical products.

Child ASIN

In Amazon, a "child" ASIN is often associated with variations of a product. For example, if a product comes in different colors or sizes, each variant might have its own ASIN (child ASIN) linked to a parent ASIN. The parent ASIN represents the main product, and the child ASINs represent its variations.

Back-End

For Amazon sellers, the backend refers to the Seller Central platform. This is where sellers manage their inventory, set pricing, handle orders, and access various tools and reports to analyze their sales performance.

Brand Gating

Brand gating on Amazon refers to a practice where a brand owner or manufacturer sets restrictions on who is allowed to sell their branded products on the Amazon platform. This is done to control the distribution of their products and to prevent unauthorized sellers from listing or selling their items.

‘Ex Works’ or ‘EXW’

"Ex Works" (often abbreviated as EXW) is an international trade term that defines a specific point in the logistics process where the seller's responsibility ends, and the buyer assumes responsibility for the goods. It is one of the 11 Incoterms (International Commercial Terms) published by the International Chamber of Commerce (ICC).

‘FOB’ or ‘Free on Board’

"FOB" stands for "Free on Board," and it is an international shipping term used in commerce to indicate the point at which the seller's responsibility for the goods ends and the buyer's responsibility begins. FOB is one of the Incoterms (International Commercial Terms) published by the International Chamber of Commerce (ICC).

FNSKU

FNSKU stands for "Fulfillment Network Stock Keeping Unit." It is a unique identifier used by Amazon to track and manage products within its fulfilment network. FNSKU is specific to each individual product and is used in conjunction with barcodes for inventory and order management.

Keywords & Search Terms

In the context of Amazon, keywords and search terms are essential for product visibility and discoverability. Amazon's search algorithm relies heavily on relevant keywords to match customer searches with product listings. Here's how keywords and search terms work on Amazon:

Keywords on Amazon:

Freight Forwarders 

When it comes to shipping products internationally or managing the logistics of importing and exporting goods, Amazon sellers often collaborate with freight forwarders. Freight forwarders are entities or companies that specialize in coordinating the transportation of goods from one location to another.

LTL

LTL stands for Less Than Truckload, which is a shipping term used in the logistics and transportation industry to describe shipments that do not require the use of an entire truck trailer. Instead, LTL shipments share space in the same truck with other shipments from different shippers.

Landed Cost

Landed cost refers to the total cost of a product once it has arrived at its destination, taking into account not only the initial purchase cost but also all additional costs incurred throughout the shipping and importation process. Calculating the landed cost is crucial for businesses to accurately determine the true cost of their products and make informed pricing decisions.

MAP

MAP stands for Minimum Advertised Price, which is the lowest price at which a manufacturer allows its products to be advertised by retailers. MAP policies are often implemented by manufacturers to maintain pricing integrity and to prevent retailers from engaging in price wars or devaluing the brand.

MOQ

MOQ stands for Minimum Order Quantity. It represents the smallest quantity of a product that a supplier or manufacturer is willing to sell to a buyer in a single order. MOQ is a common business practice used in manufacturing and wholesale to ensure that it is economically viable for suppliers to produce or provide certain products.

MSRP

MSRP stands for Manufacturer's Suggested Retail Price. It is the price at which a manufacturer recommends that a retailer sell a product to consumers. The MSRP is a suggested or recommended price, and retailers are not obligated to sell the product at this exact price.

MCF

Multi-Channel Fulfillment (MCF) is a service offered by Amazon that enables sellers to fulfil orders from channels other than Amazon's own platform. This service allows sellers to leverage Amazon's fulfillment network, including its warehouses and logistics capabilities, to fulfil orders from various sales channels.

ROI

ROI (Return on Investment) is a crucial metric for sellers to evaluate the profitability of their activities on the platform. ROI is a vital metric for Amazon sellers as it allows them to make data-driven decisions, optimize their strategies, and ensure that the investments they make on the platform contribute positively to their overall profitability.

UPC & EAN

UPC (Universal Product Code) and EAN (European Article Number) are both types of barcodes used to uniquely identify products

A UPC is a standardized barcode used predominantly in North America for product identification and inventory management.

EAN, also known as International Article Number (IAN) outside of Europe, is a barcode system used globally for product identification.

UPC is more common in North America, while EAN is used globally, especially in Europe

SKU

SKU stands for Stock Keeping Unit, and it is a unique identifier assigned to each distinct product in a company's inventory. SKUs are alphanumeric codes or labels that help businesses track and manage their inventory more efficiently.

VAT

Value Added Tax (VAT) is an important aspect for Amazon sellers, especially those involved in cross-border selling. Understanding and adhering to VAT regulations is crucial for Amazon sellers to avoid penalties and ensure a smooth selling experience. Regular updates and compliance with the specific rules of each marketplace are essential for successful international selling on Amazon.

Prep Centre

A prep centre, short for preparation centre, is a service that provides assistance to e-commerce sellers in preparing their products for shipment. Prep centres play a crucial role in the supply chain, particularly for sellers who engage in online retail through platforms like Amazon, eBay, or other e-commerce marketplaces.

Amazon PPC 

Amazon PPC, or Pay-Per-Click advertising, is a form of advertising on Amazon where advertisers pay a fee each time a user clicks on their ad. This advertising model is commonly used by sellers to promote their products and increase visibility on the Amazon platform.

3PL ‘or’ Third-Party Logistics

As an Amazon seller, navigating the complexities of logistics can be challenging. Enter Third-Party Logistics (3PL), a game-changer that empowers sellers to streamline their operations, enhance customer satisfaction, and focus on scaling their businesses.

CTR

CTR stands for Click-Through Rate, and it is a metric used to measure the effectiveness of an online advertising campaign. Specifically, CTR calculates the percentage of people who click on an ad after seeing it. The formula for calculating CTR is:(CTR = (Number of Clicks / Number of Impressions) × 100)