Do you really know what your customers want? If you want to get your customers to buy your products, you need to understand how they make purchasing decisions.
This article will help you find out about your customers' needs and how they decide on buying a product.
Before that, you need to see whether your product can sell well or not.
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Now, let's have a look at the top 4 factors that consumers look for when choosing products.
Top Factors Consumers Consider Before Buying A Product
1. COMPETITORS
Imagine you're a customer, planning to buy a product. What did you do? Head to google and search for the products right.
Obviously, it will display a lot of search results. What will you do now? Click and visit the store, maybe the e-commerce platforms like Amazon or the individual store.
Without further doubt now you make a comparison with others, right? So, now be a seller, before they compare your product with competitors, you do that.
Check out what product attributes they’re using and see if you can implement some of the strategies on your product listings.
You can also improvise your product listings accordingly, making them appealing to the customers. However, stay true to the product features/benefits without over-exaggerating it and disappointing your customers later.
2. REVIEWS
Do you know that nearly half of your consumers look at reviews before making a purchase?
Hence, reviews are a great deciding factor while making a purchase. It not only speaks volumes about your product but also your service.
88% say they trust online reviews as much as personal recommendations, and 39% read reviews on a regular basis.
So, start gathering reviews on your site. There are many ways to ask your customer for feedback, but make sure those reviews are honest.
That said, there is no need to delete negative reviews. If you handle them right, they show how you value your customers and actually help sales.
3. PRICING
Pricing is one factor that can change your customer's buying decisions entirely. Make sure you have an eye on your competitor's pricing and fix the pricing competitively.
Customers are more likely to buy online if they find the best deal on products. Therefore, choose the best pricing strategy that works for your customers as well as your business, so that you do not have to lose on making a profit.
4. TRUSTWORTHINESS
Think about your potential customer, how will they make purchases?
For online shoppers, the way you represent your brand is all about quality. For example, the way your store website looks, the product images, product description, etc..
Work on your product listing thoroughly adding details that will improve your brand trustworthiness.
All these factors go a long way if you want your customers to buy your product.
CONCLUSION
Whatever the product you sell, your e-commerce customers take time in deciding whether they should buy or not.
Make that time worthwhile while answering all their factors positively. Give them the reason why they should buy the product from you by optimizing the listing and selling strategy well.
For more content and tips about Amazon selling, check out amz blog.