As an Amazon seller, it is a great achievement when you win the buy box for the most trending products. Even well-stocked sellers can sell their top trending inventories as hundreds or even thousands of customers buy all in a minute.
Now, what if you do not have trending Amazon products in hand? Or you do not know how to identify which products are trending on Amazon?
Fortunately, there are many quick and effective ways to identify what products are popular on Amazon. We have curated the 5 best tips to help you find trending products to sell on Amazon.
Let's get started with the benefits of identifying best-selling products on Amazon.
Benefits Of Identifying Amazon Trends
If you plan to sell on Amazon for a side hustle or to make a secondary income, you should know what products are trending there.
If you are selling private label products or creating your own products, then you can try creating the hottest items on Amazon. This will make you successful in the shorter run.
By identifying Amazon trends you get an idea of what trends occur at different times of the year. This will help you market and create current and future products.
Identifying Amazon trends serve as an excellent research tool to forecast your Amazon business better. It helps understand your customers' needs and pain points.
Selling trending products on Amazon can also boost your sales and increase profits during the period.
How To Identify Amazon Trends?
1. Amazon Best Sellers Page & Rankings
After logging into your Amazon seller account, you can click the "All" tab in the upper left corner of the menu bar.
In the menu, click on the Trending section in which you have to select Top Sellers. By selecting it you can access the top trending products that are selling on Amazon.
Remember, the Amazon Best Sellers page is updated hourly based on sales. You can choose any category to view the top 100 best-selling items. By clicking on the categories, you can also view the top 100 best-selling items on more specific keywords.
For example, by viewing the 100 "Electronics", you can also see the 100 best "Portable Audio and Video" products.
You can also view the product's ranking in both its main category and its subcategories by scrolling down to the bottom of the page. Also, you can able to see the top trending items on all the keywords you're interested in selling.
2. New Releases, Movers & Shakers
The "Trending" section also includes two other useful pages you need to keep your eye on: "New Releases" and "Movers & Shakers".
The New Releases section not only displays new releases but also uses an algorithm to take into account which new and upcoming releases are also the best-selling items in their respective categories.
The movers and shakers section shows products with significant increases in sales ranks.
New releases give you an insight into what new products are succeeding in your target markets. Movers and shakers help you decide that existing products might be worth advertising or stocking based on recent successes of similar products.
3. Own Inventory
Understanding what is working and what is not working in products in your store can help you decide what course of action to take. It'll help you improvise and develop products or strategies to improve sales.
You can ask your supplier about the top trending products that are selling currently in the market. Maintaining a good relationship with suppliers will help you find the top products as well as buy them for a lower price.
4. Online Platforms, Websites & Tools
There are dozens of e-commerce websites and platforms that discuss the hottest products throughout the year. Amazon Sellers can access these websites and platforms to find trending products.
Whichever market you're in, there are likely to be some great resources that you can access.
Toy and game sellers can take advantage of wish lists and dashboards to find out the most popular and rare toys of the season.
Facebook groups or Twitter lists can provide you with links to relevant trending articles in your space. YouTube's trending page can give you information on the products that influencers are using and talking about.
Online arbitrage websites can provide you with best-selling profitable deal lists. You need to buy the products given in the deal lists and sell them on Amazon for a higher price. That's what Amazon online arbitrage is about.
Amz Online Arbitrage is the best platform to find high-demand products at a lesser price. Sign up now and get deals worth selling on Amazon.
Every now and then, it's a good idea to search for the top keywords that your customers often use. Find out what your customers are searching for and try to match their needs as much as possible.
You can check whether the products appearing in the top results of the ad spot is performing well or not. Analyze the products that appear organically on the first pages of search results.
Take notes on a few competitors and come back a few days later so you can look for changes to search rankings, sales rankings, and reviews.
This way, you will be able to identify the trending products that took place in the market.
Ensure you keep an eye on the top trending products to utilize the utmost benefit while selling on Amazon.
With these tips, you can make sure that you stay up-to-date with Amazon's trending products. Hence, you will know what to sell on Amazon to reach more customers, rank higher, boost sales, and make more money.
For more helpful tips and strategies on Amazon selling, check out the other blogs on amz blog.