Are you an Amazon seller? Optimizing your Amazon listings only for desktop users?
Do you know 79% of users have made a purchase online using their mobile device? So, it's clear that you need to consider optimizing the mobile experience and making it a number one priority.
When it comes to mobile, there are some factors that you need to consider.
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Let's have a look at how you can optimize your Amazon listings for mobile.
OPTIMIZE YOUR AMAZON LISTINGS FOR MOBILE
As we know, a smartphone screen is just not as big as a desktop screen. Therefore, if a customer makes searches on mobile, their experience will vary accordingly.
On mobile, only the first 80 characters of the title would show up. If the title is too long, it will be cut off in the search results.
So make sure you place the right, relevant, and targeted keywords first. Also, remember the title needs to be clear and easy to read. Avoid keyword stuffing.
Try to prioritize your keywords and also the information that customers need while buying your product.
Also, don't forget to follow Amazon's basic guidelines.
● Capitalize the first letter of each word
● Avoid all caps and symbols such as exclamation marks or dollar sign
● Stay away from promotional words like “on-sale”, “bestseller” or “free shipping”
● Spell out the measurements.
● Use commas and dash to break up sentences
2. BULLET POINTS
After clicking the title, your customers are in a stage to check whether your product falls under their needs and criteria which they expect.
To do that, they are more likely to check your bullet points first and followed by the description.
Once you click into the listing, you’ll notice that you’ll have to scroll past the buy box to view both the description and the bullet points.
With that, you can only able to see the first 3 bullet points listed without having to click to see more.
And that's why it's important to focus on the first 3 bullet points. Make sure your bullet points focus on the benefits rather than the complicated features and technical details.
You have already described the features in the bullet points, so start describing the product and brand and also explain what sets your product apart from others.
And, of course, there is a difference when it comes to mobile vs. desktop, where the description is displayed before the bullet points on mobile.
Remember, on mobile, the description is limited to about 200 characters so make sure you include the most important, compelling information first.
Another important thing Amazon sellers must look at is that all the information of the description will be crammed into one paragraph.
Be it a desktop user or a mobile user, images are the first thing buyers will see in your listing.
But unlike desktops, buyers will be able to see only the hero image; as thumbnails are not visible, they will have to scroll through to view other images.
Make sure you are using high-quality images and also follow the Amazon rules.
If you upload a video on your product listing, then it will be hidden among other product images.
The hope is that the customer will swipe left through the images and get through to the end to view the video.
But, you have one advantage which is Amazon video shorts. It will appear right below the product description and features.
Leveraging video in your listing is more beneficial which helps you not only explain the feature of the product but also attract your customers.
If done right, mobile optimization can be a key advantage that can give you an edge over your competitors.
Don't miss out on the 79% of mobile shoppers. Optimize your listing to increase your sales. Don’t worry, optimizing for mobile shouldn’t hinder the desktop experience.
For more content and tips about Amazon selling, check out amz blog.