Have products on hand to sell? Now, here’s the next important question: who’s your customer?
The hard truth is, you have no business without people to pay for. It's known that you need customers to do business.
To reach your potential customers you need to market your product. However, your product can only sell when you advertise directly to people who will benefit and are willing to pay for it.
Who are the right customers for your product? And more importantly, how can you find them? Here are the tips that help you to figure out your target customer.
DETERMINE YOUR IDEAL CUSTOMER
1. KNOW YOUR PRODUCT
I know there will be a question mark on your face, to identify your customer you need to first know your product which reaches them.
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Have you thought about these: What does your product do for your ideal customer? What problems does your product solve for your customer?
By knowing the exact problem that your business address helps you to figure out who commonly faces that problem.
2. DEFINE YOUR CUSTOMER'S CHARACTERISTICS
While selling products, you need to collect and integrate data about your customers.
To know your audience you need to categorize your audience based on the characteristics such as age, location, psychographic lifestyle, and income.
Then you can create a buyer persona for each of your customer segments and plan marketing strategies accordingly.
Listing the specific characteristics helps you to differentiate your primary target customers clearly.
3. BUYING PATTERN
Know your customers and consumers. Yes, there's a difference between these two people.
Sometimes the customer who chooses your product is not the end-user. For example, you're selling toys on Amazon.
However the product is for children, yet the child is the consumer, but the customer who makes the purchase is probably the child’s parent.
4. SOCIAL MEDIA
Social media platforms are the best way to get your target customer's data. You can analyze their interests, which pages they like, which products they see, what kind of similar products they look for, and so on.
Also, you can look for the focus groups, a group of deliberately chosen people who participate in a discussion on a specific topic. From where you can get your customer's interest and pain points they face.
CONCLUSION
To sell your products on Amazon, you first need to understand who your target customer is. With that, you can able to market your product and you’ll be able to create promotional copy that captures their interest.
