It's easy to set up an Amazon store, but competing with others can be challenging, especially when many sellers are competing to sell the same product.
To gain visibility and exposure among others, you need to utilize Amazon PPC campaigns.
Amazon PPC ads also become more and more competitive but don't worry, this guide will help you to get more sales.
WHY YOU SHOULD SPEND IN AMAZON PPC?
Well, Amazon PPC refers to pay-per-click which runs through Amazon's platform, Amazon Advertising. Amazon PPC allows sellers to run ads for their products directly on Amazon search results.
Is it really essential to spend on Amazon PPC? As there are many sellers creating accounts on Amazon every day, and hence the competition increases. That's why spending on advertising is not optional anymore.
49% of customers start their product searches on Amazon. And it's no doubt if your product appears in front of them, chances are they're more likely to click it.
70% of searchers stay on the first page of search results, and the first three listings get the majority of their clicks. To grab that clicks, you need to opt for Amazon PPC.
If you're a new seller, getting that first sale and visibility is not that easy, and that's where Amazon PPC helps you.
Don't think too much, it's definitely worth considering. Well, what about your product?.
Having products on hand? Is it profitable?
HOW TO FIND PROFITABLE PRODUCTS?
Are your products making profits on Amazon? Have you tried Amazon online arbitrage software?
Amz Online Arbitrage is a platform where you can find profitable products for deals from online stores.
With Amz Online Arbitrage you can find that your products are profitable or not, whether they are restricted or not.
You simply need to sign-up on Amz Online Arbitrage, select the products, purchase them from the respective store, and resell it on Amazon.
Amz Online Arbitrage not only helps you to find profitable products but also makes your sourcing easy.
Well, with online arbitrage and by utilizing Amazon PPC you'll definitely make great sales on Amazon.
Read further to know how to create effective PPC ads on Amazon.
AMAZON PPC STRATEGY
1. CHOOSE AN AD FORMAT
There are different ways that your ad can appear on the Amazon website. Choose wisely based on your goals.
Sponsored Products: These ads look like regular organic listings that appear on the Amazon search results page, but have a sponsored badge.
Sponsored Brands: This ad format is to build brand recognition and improve brand awareness. You can also feature three of your products with this format.
Sponsored Display Ads: This would enable you to reach relevant customers on Amazon based on their interest in a specific product or category.
Well, tired of hearing this right? But, remember these are the great resources that help you to reach your target audience.
No matter what, if you're trying to reach them organically or through advertising, keywords play a major role.
To find that, you need to conduct keyword research either by manual campaign or by automatic campaign.
With a manual campaign, you yourself would have to research keywords that suit the ad. Choosing an Automatic campaign allows Amazon to automatically compile keywords related to your product and target the ad to relevant consumers.
If you've experience in doing keyword research you can go for the manual ad campaign itself.
Also, there are different match types, choose according to your needs (Broad, phrase, exact, and negative match).
3. OPTIMIZE PRODUCT LISTINGS
No matter what campaign type or ad format you use, without the product listing you can't attract sales.
Optimize your product listings to improve your products’ visibility. This will then improve your rankings on organic searches on Amazon.
4. PLACE YOUR BID
Now it's time to bid. If you're new to selling on Amazon and launching new products, it is advisable to avoid bidding on highly-searched and highly-competitive keywords. Instead, you can bid on long-tail keywords.
Based on your budget, you can decide how much you wish to invest in particular keywords for your campaign.
5. PUBLISH YOUR ADS
Amazon would take a few hours to review after you submit your ads. You will then receive a notification that your campaign has been launched. Make sure to monitor the performance of your ads and keywords.
Making money on Amazon is about finding the right product. If there is no demand for a product, there is no point in advertising it. Hence, find the right profitable products, and using the PPC strategies mentioned above, you will be able to generate good revenue for your business.
For more tips and content on Amazon selling, follow amz blog.