Do you know that your product packaging greatly influences your sales? From packaging design to material, there are a lot of features that you need to take into consideration.
Even the smallest details weigh a lot. Take a look at some of the features that you should pay attention to in your packaging.
Packaging Features That Are Important To Customers
1. ACCESSIBILITY
In a survey, 55% of respondents said that the number one irritant with the packaging was that it was difficult to open.
It clearly shows that you need to make your product packaging easy to open while the product is securely packaged.
Consider the pain points that your targeted consumers face and make your product more practical and easier to use.
2. DESIGN
52% of online consumers would return to a business for another purchase if they received goods in premium packaging.
Obviously, the packaging is an appealing factor that customers are attracted to.
Product packaging influences how consumers feel about products, and they tend to buy from a brand that makes them feel positive.
You can also design your packaging uniquely rather than sticking with familiar or dull designs, to capture attention.
3. COLOR
93% of buyers said they focus on visual appearance, with 85% claiming color as the main reason for making a purchase.
The use of color, typography, and styling plays a massive role in influencing customer purchases.
For example, children’s cereals will often be bright and colorful; whereas, for high-fiber healthier cereals you will see a more neutral color.
4. ENVIRONMENTAL FRIENDLY
Most consumers today are aware of the sustainability measures and consumers are increasingly demanding ‘green’ packaging.
Eco-friendly packaging that can be recycled or comes from recycled waste, can attract a lot of new customers. This works well on marketing too.
5. INFORMATION
You might have provided as much information as possible on your product listing and on your website.
However, they also might need information after the product arrives at their doorstep. Your label speaks for your packaging.
If your product has been accredited by any certifier, make this visible on the packaging. Showing that your product is certified can give you an edge over your competitors.
CONCLUSION
Without further questions, packaging matters while selling products online.
Consider all the above features while designing your product packaging. This will attract more buyers and increase product sales.
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