Is it really essential to add product videos to your Amazon listing? Did you know that the brain process visuals 60,000 times faster than text?
When it comes to online shopping, customers purchase your product based on their visual experience. That's why without further doubt it's essential to add product videos to your listing.
And, in this article, we cover everything you need to know about Amazon product videos to increase conversion.
Well, before that, without having the right product to sell on Amazon, even with Amazon product videos you can convert customers.
Don't panic, we help you to find the right product or if you're selling, we can make your product sourcing easy.
GET THE RIGHT PRODUCTS TO SELL ON AMAZON
Finding the right product by yourself may be difficult, but with Amz Online Arbitrage you can make that easy.
Amz Online Arbitrage? as an Amazon seller you'll probably come to know about Online Arbitrage.
This Amz Online Arbitrage is a platform where you can find profitable products available for deals from various online stores.
With this Amz Online Arbitrage Multi-tool, you can access different categories for a lower price and sell them on Amazon for a higher price.
You don't have to worry about sourcing with Amz Online Arbitrage, all you need to do is choose products, buy from the store and sell.
Finding the right product made easy now, let's dive deep to convert customers with Amazon product videos.
HOW TO ATTRACT BUYERS WITH AMAZON PRODUCT VIDEOS?
1. KNOW AMAZON GUIDELINES
Before starting to create Amazon product videos, the first thing you want to do is know about the Amazon guidelines. You need to avoid inserting these into your product videos.
You're not allowed to insert:
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Your contact information
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Your status as an authorized seller
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Product pricing
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Shipping costs
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Promotional product information (i.e. top-selling, hot item)
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Offer words (i.e. on sale now, best product of the year)
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Customer review information
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Warranties or guarantees
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Other logos of brands or organizations
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Any website other than Amazon ( links to them)
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Offensive or perverse content
2. PRODUCT FEATURES
Showcasing your product is as important as describing your product features and benefits to customers.
While on Amazon, your potential customers are already looking to buy a specific product. As an Amazon seller, you simply need to convince them and make them buy from you.
So, it's important to know what are the unique features and benefits of your product and includes them in your product videos.
Just remember to be clear and to the point because it will be easy for your audience to get the information they’re looking for.
3. INCORPORATE LIFESTYLE VIDEOS
It's known that convincing online shoppers are definitely a difficult task for every Amazon seller.
To give a great visual Amazon experience, you need to go for lifestyle videos. With a lifestyle video, you can connect to your customer, and showcase your product in use.
Make your customers give feel how your product is going to impact their lifestyle and what benefits it gives to your customers.
4. KEEP IT SHORT
Amazon product videos will attract customers, however, viewers typically lose interest in a video if you don’t catch their attention within the first nine seconds.
To grab their attention, and to provide as much information as customers want, Amazon recommends that videos be no longer than 30 seconds. In fact, 15 to 30 seconds in the sweet spot.
5. HIGH-QUALITY IMAGE
You want to represent your products in the best way possible. So use high-quality images in your video. The ideal resolution is 1920 x 1080px so make sure you choose high-resolution photos and video.
CONCLUSION
Adding product videos to your Amazon listings is definitely a great chance to improve your customer's experience and hence it will help convert customers and increase your sales.
Before, creating Amazon product videos don't forget to source the right products with Amz Online Arbitrage.