As an Amazon seller, you need to think like your customer. If you search for a product on Amazon you may get millions of results.
It makes us clear that competition is greater than ever before. So how do you differentiate your product and stand out from the rest?.
Not sure where to start? You really need to find ways to position your product as a better choice than others. Here are ways to stand out from the competition.
5 WAYS TO DIFFERENTIATE YOUR PRODUCT FROM COMPETITORS
1. FINDING THE RIGHT PRODUCT
Before trying to differentiate the product from competitors you need to find a profitable product.
Finding a profitable product may take a bit of research, but don't worry we've got an Amz online arbitrage software that is available for free.
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Let's start by making some slight yet effective changes to your product.
2. SIZE OF THE PRODUCT
Size is an excellent way to differentiate your product. A product that is unique in size may be a game-changer on Amazon.
You can take a look at the example of clothing, not every customer buying clothes from you are in a certain size. Some plus-size people are there to consume your product, and these are a great way to differentiate.
3. PACKAGING
Your product packaging is the only piece of marketing that reaches 100% of your customers.
Therefore, it’s important that your product packaging not only reflects your branding but also stands out.
Consider packaging improvements in both the physical product package and the way that it is packaged for shipping.
4. ADD A NEW FEATURE
If you have the ability to enhance your product by adding one simple feature to your product, don't hesitate to do it.
It doesn’t have to be a major change, sometimes a single change in the design could be a great difference.
Eg: BBQ Grill Light, comes in a physical clamp, and they have added a new feature having a magnetic base.
5. VARIATIONS
By offering more choices, and more variety for your products, your brand will differentiate from competitors.
Sometimes, all it takes is just a simple color change to stand out from Amazon. If your competition offers products in five colors, find a way to offer 10 color options.
Also, you can change the shape of the product that you know would be suitable for your customers.
CONCLUSION
Differentiating yourself can be tedious, but remember selling on Amazon is an opportunity. But like you, other sellers are selling on Amazon, so be creative, and be different.
Also, you can check your competitor's product whether it has flaws or the existing flaws be fixed by looking at their reviews.
Remember to differentiate the product you first need the right product, for that you don't have to use different tools for online arbitrage.
Visit Amz Online Arbitrage to find profitable products to sell on Amazon and avoid the hassle of looking for different tools for online arbitrage.