What is Amazon BSR? Everything You Need To Know About Best Seller Rank

What is Amazon BSR? Everything You Need To Know About Best Seller Rank

Are you an Amazon seller? You must have come across 'BSR' when looking for products.

What is BSR and how does it affect a product?

This article will help you know more about it as well as how you can use it for selling on Amazon.

Let's get started.


What is Amazon BSR?

BSR expanded as Best Seller Rank is a ranking metric given by Amazon, for specific products and categories.

It facilitates the sellers to analyze the performance of their products and categories.

Here's what Amazon states about BSR:

"While the Amazon Best Sellers list is a good indicator of how well a product is selling overall, it doesn't always indicate how well an item is selling in relation to similar items.

We created category and subcategory best seller lists to highlight an item's rank in the categories or subcategories where it really stands out.

We choose a few of the most popular subcategories in which the item has a high ranking in relation to other items in that subcategory and showcase the item's rank on the product page.

As with the main Amazon Best Sellers list, these category rankings are based on Amazon sales and are updated hourly.


Where Can You Find The BSR Of A Product?  

It's quite simple.

  • Log in to your Seller Central Account.

  • Click on the Reports.

  • Select Business Reports.

  • Click the Inventory option.

  • If you have listed a brand, then look for Brand Performance.

  • The BSR of your product will be in the last column.


How is the BSR calculated?  

As an Amazon seller, you might have wondered how the BSR is calculated.

But Amazon hasn't revealed openly the calculation of the BSR of a product.

However, there are certain factors that could impact Amazon's BSR which include:

  • Sales history.

  • Change in the product price.

  • Products that are in competition.

The BSR is a reflection of the velocity of current sales trends and historical sales volume.

For sure the BSR of your product will be based on your product's performance, right?

So think of a way to make your products perform really well. Try to improve the SEO of the products. Use organic content for your products.

Perform keyword research and find high-performing keywords for your products.

Did I tell you something?

Amazon's Best Seller Rank is different from the Organic ranking. So don't mix it up.

When you are a private label seller, the organic ranking is important to you, as they refer to the place in which your product appears on the SERP for a specific keyword.

Whereas, the Best Seller Rank is the estimation of the sales frequency of a product or a category on Amazon.


I hope, you are clear about Amazon's BSR. Though they do not influence the sales of the products, they can help you to analyze the growth of your product's performance.

So, when it comes to Amazon reselling, always prefer products that have a BSR below 200k.

To get a list of high-performing online arbitrage deals, visit Amz Online Arbitrage.

You can find the most profitable deals and links of the stores, to get the products.

The number of FBA and FBM sellers is also mentioned so you can know the competition of the products. This will help you quote your price accordingly. 

When there is arbitrage online software that will get you deals, why manually source for products?

For more content and tips on Amazon reselling and online arbitrage, keep checking amz blog.



Make more money by selling profit-driven products through AMZ Online Arbitrage, while also knowing the profits, restrictions, and competition before you invest in products.

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