If you're an Amazon seller or interested in Amazon online arbitrage, you've likely come across the term BSR (Best Seller Rank) while researching arbitrage products or browsing the platform.
But what exactly is BSR, and how does it impact your online arbitrage sourcing and sales on Amazon?
In this guide, we’ll break down everything you need to know about Amazon's Best Seller Rank, its influence on product performance, and how you can leverage this information for Amazon FBA online arbitrage success.
Let’s get started!
What is Amazon BSR?
Amazon's Best Seller Rank (BSR) is a ranking metric assigned to products based on sales volume. It allows sellers to analyze how well specific products or categories are performing in the marketplace.
BSR provides valuable insights for sellers using Amazon online arbitrage or arbitrage ecommerce, as it helps determine which products are selling well and which are struggling.
Here’s what Amazon says about BSR:
"The Amazon Best Sellers list is a good indicator of how well a product is selling overall. We created category and subcategory best seller lists to highlight an item's rank in the categories or subcategories where it stands out. These rankings are based on Amazon sales and updated hourly."
How Does BSR Help in Online Arbitrage?
BSR helps sellers involved in online arbitrage sourcing or retail arbitrage sourcing identify profitable items. A lower BSR indicates higher sales frequency, which means products with a lower rank may be good candidates for online arbitrage deals. Sellers use this data to choose the best items for reselling through OA Amazon.
Where Can You Find the BSR of a Product?
Locating the BSR for a product is simple. Here’s how:
-
Log in to Amazon Seller Central.
-
Go to Reports and select Business Reports.
-
Under the Inventory section, find Brand Performance if you’re tracking a specific brand.
-
The BSR will appear in the last column for the listed products.
This data is crucial for those involved in Amazon FBA online arbitrage because it helps track product performance over time.
How is the BSR Calculated?
Although Amazon hasn’t fully disclosed the exact calculation method for BSR, it is generally believed that several key factors influence a product's Best Seller Rank:
-
Sales velocity: The faster a product sells, the lower its BSR.
-
Sales history: Products with consistent sales tend to maintain better BSR rankings.
-
Price changes: Sudden price fluctuations can impact a product's rank.
-
Product competition: The number of similar products in the same category can affect the BSR.
This is important for sellers sourcing products via online arbitrage websites or compiling an online arbitrage sourcing list. A product’s BSR, combined with sales data, helps in deciding whether it's a good fit for OA leads or an FBA lead list.
How to Use BSR for Amazon Seller Arbitrage?
BSR is an essential tool for Amazon seller arbitrage. Sellers involved in online retail arbitrage use BSR to evaluate a product's potential in the marketplace. However, it’s important to remember that Best Seller Rank differs from organic ranking. While organic ranking is focused on keyword optimization and SEO, BSR is purely based on sales performance.
Here’s how you can use BSR to your advantage:
-
Target Products with a BSR below 200k: When sourcing FBA deals, look for products with a BSR under 200k to increase the chances of reselling quickly.
-
Use FBA Tools: Tools like the FBA Calculator can help you assess potential profit margins based on a product's BSR and sales volume.
-
Optimize Product Listings: While BSR is based on sales, SEO still plays a role in making your product more visible. Focus on improving your listings through keyword optimization, images, and descriptions.
Why BSR Matters for Online Arbitrage for Beginners
For those new to online arbitrage, understanding BSR is critical. It helps you identify winning products that sell fast, reducing the risk of holding excess inventory. Beginners should focus on sourcing products with solid BSR rankings to maximize their success.
Additionally, joining an online arbitrage leads group or subscription service can help you stay updated on high-performing deals and products. These services often provide access to an FBA lead list that highlights products with favorable BSR and solid profit margins.
Conclusion: Leveraging BSR for Amazon Online Arbitrage
To succeed in Amazon FBA online arbitrage, understanding and using Amazon’s Best Seller Rank is essential. It not only provides insights into a product's current performance but also helps guide your online arbitrage sourcing strategies.
For those looking to simplify the process of finding winning products, tools like FBA Calculator or services that provide OA leads can make the process more manageable. Keep an eye on products with good BSR rankings and focus on optimizing your product listings for SEO to improve your sales and rank.
When done right, BSR tracking, coupled with online arbitrage sourcing, can significantly boost your success in the world of Amazon reselling.
For more tips on Amazon seller arbitrage, FBA deals, and the best strategies for online arbitrage, keep following our blog!