Amazon is bursting with products and brands, which has made the eCommerce industry very active in recent years. As a result, Amazon sellers, especially new ones, can use it to boost their business.

The Amazon marketplace situation is causing sellers to improve their strategies aggressively in order to outperform their competitors. There are even some sellers who are considering rebranding to compete in the competitive Amazon marketplace.

There are significant benefits of Amazon rebranding for Amazon sellers, but not all are advised to pursue such a marketing strategy. In addition, we have included vital information about Amazon selling and rebranding.

&nbsp;

<h2>What is meant by Amazon rebranding?</h2>

Business owners should not engage in rebranding on a regular basis. It is best for Amazon sellers to first understand what is rebranding.

An established brand, product, or company can rebrand itself by changing its look or feel. A rebrand revitalizes the perception of a product or service among customers. As a result, a rebranded product appears more relevant and modern to consumers.&nbsp;&nbsp;&nbsp;&nbsp;

Rebranding is divided into proactive and reactive types. In the former, a company can identify opportunities to tap into new markets in order to grow. The latter, however, suggests a business rebranding in response to a changing situation.&nbsp;

&nbsp;&nbsp;&nbsp;

<h2>Why you should do Amazon rebranding?</h2>

A disruption of the eCommerce ecosystem is a consequence of the COVID-19 pandemic. Many online sellers, including Amazon sellers, have found themselves in a position where rebranding is necessary to survive.

Here are a few reasons why rebranding may be the right solution for your Amazon business.

<ol>
	<li>
	The best way to give your business new life is with Amazon rebranding for sellers with outdated branding.
	</li>
	<li>
	Sellers on Amazon can rebrand to differentiate themselves from their competition.&nbsp;
	</li>
	<li>
	An Amazon rebranding will definitely improve the online reputation of Amazon stores plagued by negative reviews.
	</li>
	<li>
	In order to cater to the growth of your Amazon business, rebranding would be the best marketing strategy.
	</li>
	<li>
	Rebranding Amazon could also benefit Amazon sellers who have merged with another company.&nbsp;&nbsp;&nbsp;&nbsp;
	</li>
	<li>
	Sellers using Amazon FBA rebranding can also reach a new audience.
	</li>
	<li>
	The other reason for rebranding on Amazon is when a business has expanded to another market, such as Amazon&#39;s global marketplace.
	</li>
</ol>

In summary, Amazon Rebranding should be implemented either proactively or reactively to enhance brand awareness while stimulating growth and profits. You will demonstrate your business&#39;s modernity, relevance, and innovation through this strategy. Setting you apart from your competitors.

&nbsp;

<h2>Rebrand Your Products On Amazon With These Tips:</h2>

Rebranding your Amazon product or store does more than just changing your logo. If you&#39;re trying to rebrand your eCommerce business, you have many things to consider.

Follow the tips below to avoid potential blunders when rebranding your Amazon business.

&nbsp;

<h3>1. Review your Amazon Business</h3>

If you want to be able to have a good starting point for your rebranding, you should research and analyze your Amazon business&#39;s current state.

The research process includes identifying your true value proposition, which distinguishes you from the competition. Besides conducting research, it is also advisable to reexamine old data in order to assess business campaigns and success rates.

You can analyze data from previous campaigns to determine which approach produced the best result and is worth repeating.

During a rebranding evaluation, your company&#39;s mission, vision, and goals should be evaluated to help determine whether your brand still reflects what your company stands for.

&nbsp;

<h3>2. Implement Unique Strategies</h3>

The sellers should execute their action plan after reevaluating, brainstorming, meeting, and confirming the strategies. Implementing rebranding strategies may include changing product logos, revamping content, revising the marketing approach, or even introducing new products to the market.

Relaunching a brand to inform consumers of the rebranding is crucial to having a successful rebranding. The relaunch must include an explanation of the reason for Amazon&#39;s rebranding which customers will surely be asking. Rebranding explanations should be brief and concise to avoid confusion.

&nbsp;

<h3>3. Bring In the New Technologies</h3>

You should introduce new technology to streamline the overall operation of your Amazon business when you rebrand. As a business, Amazon seller tools and other relevant software can enhance your efficiency and effectiveness.

Repricers can help you increase your Amazon Buy Box winning rate and exposure on the Amazon search results pages, for example. Additionally, your brand&#39;s visibility can be improved with the help of product listing optimization tools. &nbsp;&nbsp;

Just chill out Amazon sellers. Because rebranding is not a complicated task when you follow these tips.

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When there are a lot of changes and trends updated everyday, it's important to have your brand up-to-date as well. Rebranding your Amazon business can be a good idea if done properly. Here's a quick guide on Amazon rebranding and how to rebrand your eCommerce store. 

Amazon's Surprise Rebrand: Why Now and What's Different

Amazon Rebranding - What You Should Know About It

Many brands are increasingly concerned that their brand is no longer under their control with regard to how it is presented and sold on Amazon. Losing control is felt most acutely when it comes to pricing.

The loss of brand control over pricing can negatively affect points across channels, as well as create channel conflicts. To give you a clear picture of this, I&#39;ve listed out the problems you&#39;ll face so that you can prepare yourself.&nbsp;&nbsp;

<h2>Major Challenges Faced By Amazon Sellers While Selling Brands</h2>

 
1. There is more competition&nbsp;&nbsp; 
Thousands of new sellers realized that eCommerce and marketplaces were important during the pandemic, not just a few brands. It gets harder to keep top rankings when there are more competitors, and more advertising competition leads to higher advertising costs and a lower share of voice, which leads to a lower share of the shelf.

According to Marketplace Pulse, there are 9.8 million registered sellers and 1.9 million active ones. In 2021,354,000 new sellers are estimated to have joined the platform - that&#39;s 3,408 new sellers every day, or 142 every hour, or even 2 every minute. Additionally, these competitors are better prepared and better optimized for Amazon. Companies that expect to achieve stratospheric growth on Amazon will be disappointed.

In addition to expanding its retail presence globally, Amazon will add Sweden and Saudi Arabia in 2020, and will now be present in 20 countries. As Amazon adds new markets, it also sources and cross-sells products across those markets. Swedish customers may be offered a product bought from a local brand in the UK. You&#39;re competing not only against other Amazon sellers but also against Amazon itself.

2. Margin Pressure 
According to clients, vendor negotiations have been particularly &quot;robust&quot; this year, with marketplaces (especially Amazon) demanding significantly higher margins and concessions. Co-op marketing fees are increasing, payment terms are lengthening, and other services such as paying for a Strategic Vendor Services (SVS) manager or merchandising placements are being mandated. Indeed we have heard that Amazon is framing that the only way to even have a full negotiation with them is to pay for SVS services.

To understand benchmarks for negotiations, brands need to take advantage of agency relationships and broader knowledge. Brands might rely on their own past experiences and not be aware of other concessions that would be more beneficial to their business.

3. Consumer Uncertainty Around the Economy 
Almost all eligible Americans will receive $1400 stimulus checks by the end of May 2021, beginning at the end of March. As the weeks leading up to Christmas approached, retail sales declined - likely due to people waiting until their checks arrived before spending more.

Between January 2021 and February 2021, National retail sales decreased by 3%. The sales of online and non-store goods decreased by 5.4%. This has a significant impact on consumers, and their spending patterns, and makes forecasting for brands quite challenging.

4. Global Logistics Are Still Struggling To Keep Up 
US Coasts are clogged with ships and all aspects of receiving and transporting goods are under pressure, including timing as well as cost. Many brands have difficulty keeping products in stock.

5. IP Claims 
IP Claims are the biggest threats of all. Once you are sued under IP Claims, it may lead to account suspension. As an example, a company might contact Amazon to file an IP complaint about a particular ASIN, alleging that the other sellers on Amazon are violating the brand&#39;s intellectual property.

It&#39;s well within the rights of a brand owner or rights owner to protect their own intellectual property. However, Amazon makes the filing of IP claims so easy that it is commonly abused. So this is the most dangerous part where you&#39;ve to be very careful.

But don&#39;t worry.&nbsp;Amz Online Arbitrage is here to give you the best product deals that can give you great profits for sure. Also, you won&#39;t face any issues while selling these brands.&nbsp;

All you need to do is sign up on Amz <a href="https://amzonlinearbitrage.com">Online Arbitrage</a>, get the online arbitrage deals list that you want, and you can sell them on Amazon for a profitable price. It&#39;s simple yet worth the time and effort!

For more helpful tips and resources on Amazon selling and online arbitrage, follow <a href="https://amzonlinearbitrage.com/blog">amz blog</a>.

Selling brands on Amazon is not too easy. There are many risks and challenges involved, yet you can tackle them if you are aware of them. Here are the common 5 challenges that every Amazon seller faces when selling brands. 

Why Most Amazon Sellers Fail at Creating a Successful Brand

Top 5 Challenges Faced By Amazon Sellers Selling Brands

&nbsp;

At some point, you will probably consider liquidating excess inventory if you&#39;re an Amazon seller. In order to run a retail business, clearing stock is a typical practice, but it can be time-consuming and complicated.

It doesn&#39;t matter whether you&#39;re an FBM seller or an FBA seller; excess inventory in your Amazon inventory will cripple your cash flow, consume your resources, and wreak havoc on your bottom line.

Business investments and overall profitability are also hindered by it. Your storage costs increase as your redundant stocks are stored for longer periods of time. There is no one-size-fits-all solution to liquidating excess inventory on Amazon, so it takes a lot of effort and innovation.

In case you have excess stock in your Amazon business, or a slow-selling item that you need to liquidate, you should be aware of your options to liquidate your inventory. Well, let&#39;s see more ways about liquidating your Amazon inventory, in this blog.&nbsp;&nbsp;

&nbsp;

<h2>When You Should Liquidate Excess Amazon Inventory</h2>

We&#39;ll start by looking at the two main issues that may motivate you to liquidate your excess Amazon inventory.

&nbsp;

<h3>1. Dead Inventory: OMG!! You&#39;ve got a Flop Product</h3>

Hard to digest! But sometimes, your product choice may be out of trend. In that case, your product will not perform well. In a nutshell, dead inventory is a product that does not sell. You may face this problem from the moment you start selling the product, due to inadequate research or other reasons. The product may have once been popular, but its sales are now declining.

It might surprise you to learn that most products have a limited life span, so this is not unusual. In any case, deadstock drains your resources. The longer you hold on to it, the bigger the loss will be. Liquidate as soon as possible in this situation.

&nbsp;

<h3>2. Costly Inventory: Long-term Fees Payable</h3>

As part of Amazon&#39;s FBA program, your product may be stored in one of its warehouses. While FBA works well when sales are steady, when sales slow down, the warehouse simply becomes a storage facility rather than a distribution center.

It will charge you extra storage fees if your items don&#39;t move. Amazon only wants to store products that sell. Your inventory should be recalled if this occurs to avoid storage fees. Consider the best way to dispose of the stock after you have it back in your own hands.

Now I&#39;m going to give the top 5 proven ways to liquidate excess inventory on Amazon.

&nbsp;

<h2>Top 5 Proven Ways To Liquidate Excess Amazon Inventory</h2>

<h3>1. Reduce Your Price</h3>

This is probably the quickest and easiest way to liquidate your stock. It&#39;s possible to reduce your price over time, or to offer deals consumers can&#39;t refuse!

In either case, a sale is a traditional way to reduce excess inventory levels. There are options to offer a percentage or fixed amount off, for example, 50% or $10.

The alternative is to offer Buy One Get One Free (BOGOF) or simply sell the excess products in packs of two, three, or four, depending on how fast you want to sell the stock.

Consumers typically stock up on products that work well with bulk sales, such as beauty products, clothes, accessories, and food or drink items.

&nbsp;

<h3>2. Increase Your PPC Ad Budgets</h3>

Maybe you aren&#39;t getting enough people to know about your stock, so it doesn&#39;t sell. Your PPC advertising bids can be increased to push the product further if this is the case.

It may seem like a lot of money to spend at first, but it can eventually be worth it if you do it in conjunction with a sale or similar promotion. So you won&#39;t add to your losses unnecessarily, set a budget and stick to it.

&nbsp;

<h3>3. List your excess inventory on Deal Sites</h3>

Even if your product doesn&#39;t sell well on Amazon, it may still sell well on alternative platforms. Many different options are available, including eBay, Etsy, Walmart, and Craigslist-not to mention Facebook Marketplace, Shopify, and Wish.com.

Despite this, you may still be able to make some profit. Perhaps you simply chose the wrong platform when you first started? In order to sell through other channels, you must remove your stock from Amazon. There is a charge for this, but you will save on storage fees.

&nbsp;

<h3>4. Sell your excess stock to a liquidator</h3>

Liquidating your stock is perhaps the simplest thing you can do. Simply sell everything to a liquidator. Companies that liquidate excess inventory can sell it quickly and easily - it&#39;s what they do all day, every day.

Despite this, you probably won&#39;t get the best deal on your stock and you will not be able to control what the liquidator does with it after it is in his hands. Since Amazon has now discontinued its own liquidation service, you will need to work with a third party if you want to sell to a liquidator.

&nbsp;

<h3>5. Sell excess stock to the competitors</h3>

Certainly, this is one of those crazy ideas that slip under the radar, but if it works it could be fruitful! The marketing strategy you choose depends on the nature of your product, such as whether it is your own brand, someone else&#39;s brand, or unbranded.&nbsp;&nbsp;

You have a better chance of offloading your product to a competitor if it is more generic. Let&#39;s face it, they&#39;re unlikely to buy stock with your logo on it. For this one, you&#39;ll need to work on your negotiation skills, since you want to get the price as close to your original cost as possible to minimize any losses.

You know, the starting point for every liquidation is choosing the wrong product. When you choose an unworthy product it will result in excess inventory or stocks remaining unsold.

What if I have a solution for you? 

<h3>What if you get&nbsp;product deals that fetch an ROI of up to 75%?</h3>

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&nbsp;

&nbsp;

At some point, you might be struggling with excess stock and have no clue how to deal with it. Here are the top 5 ways that you can liquidate excess Amazon inventory and turn them into sales. 

The Amazon Seller’s Guide to Effective Inventory Liquidation

Top 5 Proven Ways To Liquidate Excess Amazon Inventory

IP CLAIMS!! Whoa!! You know what? The biggest threat for any Amazon seller is IP claims. If you&#39;re being a little ignorant on this issue, you&#39;ll have to lose your Seller account permanently!!

So let&#39;s get deeper into IP claims and clear all the doubts about them.

&nbsp;

<h2>What is IP Claim?</h2>

Intellectual Property Claim which is often referred to as IP Claims is something that many Amazon sellers would face.

Someone can easily file an Intellectual Property (IP) Claim against one of the products you sell on Amazon. The seller will likely lose his/her selling privileges for that ASIN during an investigation, whether the IP claim is true or false.

Actually, there are three types of IP claims on Amazon!

&nbsp;

<h3>1. Trademark</h3>

A trademark is a distinctive sign that prevents customers from being confused about its source. It can be a word, a symbol, a design, or a combination. It does not mean you cannot sell a product if you are not the owner of the trademark.

However, the trademark owner might prohibit the use of the trademark, in which case you could be infringing on their rights. If you are unsure, you should always consult with a lawyer before listing your products on Amazon.

Counterfeiting is the illegal reproduction of a registered trademark or similar trademark on the packaging of a product.

A counterfeit trademark infringement would occur, for example, if you created your own Disney Frozen products but used the same trademark.

&nbsp;

<h3>2. Copyrights</h3>

Original and creative works of authorship, such as films, books, paintings, songs, etc., are protected by copyright law. You usually own the copyright to a product image that you upload to an Amazon listing that you have taken yourself.

You may be infringing the rights of the other person if you use a photo from another source without their permission on a product detail page.

&nbsp;

<h3>3. Patents</h3>

Patents provide legal protection for inventions and technological processes. In contrast to copyright, a patent protects a specific invention rather than creative work, such as a book or painting.

&nbsp;

<h2>IP Claims Vs Brand Restriction - Know The Difference:</h2>

It is important to distinguish intellectual property claims from brand restrictions, even though they are sometimes confused.

If you want to sell on Amazon, you will be unable to sell certain products, categories, or brands, unless you become ungated.

You can still receive an IP claim even if Amazon says you are eligible to sell a certain product! Therefore, don&#39;t assume that you can simply tell Amazon, &lsquo;I&#39;m eligible to sell this, it will not affect me&quot;.

There is a bot that trawls listings on Amazon and flags up suspected IP claims to sellers on the flagged listings. Seller Central displays this information under Policy Compliance in the Account Health section.

Typically, this type of IP claim pertains to a potential trademark infringement where the bot has noticed an incorrectly spelled brand name on the listing. Some sellers misspell brands they do not have permission to list in order to get Amazon to let them list them!&nbsp;&nbsp;

In addition, trademark logo violations are suspected IP claims, though this is more difficult to remedy. In the absence of a resolution, the Amazon listing is likely to be suppressed. Regardless of whether the listing is fixed or not, the IP claim disappears from your account health after 180 days.

&nbsp;

<h2>How you should respond to an IP claim?</h2>

Don&#39;t panic if an IP claim has been made against you. You will receive an email from Amazon notifying you that the listing has been removed as a result of a report of intellectual property infringement. You may lose selling privileges for that ASIN if they suppress the Buy Box.

If you want to find the IP Claims on your seller account, you can follow these steps.

&nbsp;

Performance --&gt; Account Health --&gt; Product Policy --&gt; Received Intellectual Property

Consider before jumping to conclusions or emailing Amazon in anger. Think about the reasons for a claim and who makes it.

You are not required to reply to a buyer who claims to own a brand for a particular product. Amazon must be contacted directly for any IP claims.

&nbsp;

<h3>&nbsp;There are several options available if you receive a warning for infringement:&nbsp;</h3>

<ol>
	<li>
	Reply to the notice with an explanation of why you did not list the product - it could be an error on Amazon&#39;s part!
	</li>
	<li>
	If you do not see a reason to believe there is an intellectual property issue, ask the rights owner who filed the complaint to retract the complaint.
	</li>
	<li>
	Make contact with Amazon and appeal the IP Claim; if Amazon asks for it, be ready to provide receipts to prove the authenticity of the purchase.
	</li>
</ol>

So better go with products that do not have IP Claims while selling on Amazon. Particularly, if you take up the Arbitrage model, IP Claims will be your biggest hurdle!

Also, you cannot notice each and every product, while sourcing for them in bulk. I have a special solution to this problem.

You can easily get products without any IP claims and fetches great profits just by signing in to Amz <a href="https://amzonlinearbitrage.com/">Online Arbitrage</a>. We source more than 1 Million products to get you the best deals.

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IP Claims are the biggest threat for Amazon sellers, and if you are ignorant of it, you could lose your seller account. Here's everything that you should know about Amazon IP Claims and how to respond if you receive one. 

The Truth About Amazon IP Claims and How to Avoid Them

Amazon IP Claims - Everything That You Should Know

Good Day, Amazon Sellers! Have you ever noticed the term &quot;Order Defect&nbsp;Rate&quot; on your Seller Account&#39;s Inventory Page? If not, then notice it hereafter. Because they are very important factors that affect your Seller Account&#39;s Health. Let&#39;s see in detail what it is.

&nbsp;

<h2>What is Order Defect Rate?</h2>

Your ability to provide a good customer experience can be measured by your order defect rate (ODR). ODR is the percentage of orders with one or more indicators of poor customer service within a period of 60 days.&nbsp;

It is Amazon&#39;s policy to require sellers to maintain an ODR of under 1% so as to meet customer expectations. You may lose your selling privileges if your order defect rate exceeds 1%, including suspension of seller-fulfilled offers.

&nbsp;The three components of ODR are:&nbsp;

<ol>
	<li>
	Negative Feedback Rate
	</li>
	<li>
	A to z Guarantee Claim Rate
	</li>
	<li>
	Credit Card Chargeback Rate
	</li>
</ol>

&nbsp;

<h3>Negative Feedback Rate:&nbsp;&nbsp;</h3>

Negative Feedback Rate is a measure of the number of negative feedback orders compared to the number of orders during the relevant period. When computing the rate, we look at the date of the order. Buyers may not see the Negative Feedback Rate as it is calculated based on when the feedback was received instead of when the order was placed.

&nbsp;

<h3>A to Z Guarantee Claim Rate:</h3>

Based on the number of orders filled in a 60-day period, Amazon computes the A to Z Guarantee Claim Rate (as a percentage). Go to Manage A-Z Claims to manage and take action on claims.

As per Amazon&#39;s measures, your ODR is affected by the following types of claims:

<ol>
	<li>
	All claims granted by Amazon are deemed your fault by Amazon.
	</li>
	<li>
	Claims for which you refunded the buyer after the claim was filed.
	</li>
	<li>
	Claims for which you or Amazon canceled the order.
	</li>
	<li>
	Claims that are pending a decision on appeal.
	</li>
</ol>

&nbsp;

<h3>Credit Card Chargeback rate:</h3>

The Credit Card Chargeback Rate (reflected as a percentage) is defined as the number of orders that have been charged back by credit cards divided by the number of orders in the given period. When computing the rate, we consider the date of the order (not the date on which the service chargeback was received).

As with the A-to-Z Guarantee claim, a credit card chargeback is processed and decided by the credit card issuer, not Amazon.

&nbsp;

<h2>What will happen if your ODR reaches 1%?</h2>

Hey Guys! Just be very cautious. Because, if your ODR reaches 1% or more, you&#39;ll have to face serious consequences, which can be a great catastrophe!! I&#39;ll list some of them.

<ul>
	<li>
	You may lose your BUY BOX for any product you&#39;re responsible for shipping as Amazon suspects their reputation will be at risk.
	</li>
	<li>
	Amazon will hold your payments for refunding your customers and then suspend your account. In some cases, it may terminate your account.
	</li>
	<li>
	No matter how successful you are on Amazon selling when your ODR reaches 1%, Amazon will suspend you.
	</li>
	<li>
	After your account&#39;s privileges have been suspended, you can come back with an action plan within 17 days.
	</li>
	<li>
	If your ODR exceeds 1%, and it reaches up to 3%, Amazon will permanently suspend your account without giving any grounds for the appeal process.
	</li>
</ul>

&nbsp;

<h2>7 Quick Tips To Maintain ODR:</h2>

<ol>
	<li>
	Make sure you reply to all the negative feedback and A to Z Claims. This will leave a positive impression on the customers.
	</li>
	<li>
	The most crucial time for Amazon sellers is the &quot;Holiday Season&quot;. January is the month, most Seller Accounts have been suspended because of high ODR. This is due to the late shipments.
	</li>
	<li>
	Keep an eye on your Amazon listing to maintain your ODR under 1%.
	</li>
	<li>
	Review your Amazon listing periodically and make sure they are accurate.
	</li>
	<li>
	Sell high-quality products to maintain your reputation and avoid negative feedback.
	</li>
	<li>
	Pack the items accordingly, so that your product is not damaged while shipping.
	</li>
	<li>
	Just provide a proper tracking number and URL to your customers for each order.
	</li>
</ol>

&nbsp;

So, Don&#39;t ignore ODR! Try to follow the above-mentioned steps and maintain your ODR below 1%. You can also prefer using Amazon FBA.

If you&#39;re struggling to find great products to sell on Amazon, reach out to&nbsp;Amz <a href="https://amzonlinearbitrage.com/">Online Arbitrage</a>, the No.1 platform for the best OA Leads. You can find the most profitable <a href="https://amzonlinearbitrage.com/">online arbitrage deals</a> here in all categories.&nbsp;

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&nbsp;

&nbsp;

&nbsp;

Order Defect Rate (ODR) is an important metric that measures the quality of customer service you provide. Here's why it is important to not ignore it and how you can maintain the ODR better in the future.