Why do you need to list your products on Amazon? Obviously to sell. How do you sell your products? Simply by listing?
That's where Amazon product listing optimization comes in place. Optimizing your Amazon product listing will do wonders for you.
By optimizing you can appear in the search results and also attract customers to buy. How do you do that? Let's look at that in this article.
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Well, now let's jump into the key tips for optimizing your Amazon product listing.
Optimize The Key Features Of Your Product Listing
There are some key elements that together make your Amazon product listing great. Let's check each of the key features and improve them.
1. PRODUCT TITLE
Your Amazon product title is the first thing your customer sees. However, it's not going to be attractive rather it just has to give enough information to make a purchase decision.
So, make sure you give quick info about your product, and remember it needs to be readable. Don't over stuff.
Well, your product titles have two primary purposes: they help people find your products and they encourage them to click to find out more.
There are some practices that you need to follow:
Capitalize the first letter in each word but don't capitalize all the letters in a word.
Use numbers, not words (i.e. 5 instead of five).
If the product is a pack, state how many items are in the pack.
Spell out measurement words such as "inch"
Include size and color if it is needed.
There are some practices that you need to avoid:
Special characters ("!", "?" etc). This includes "&". You should spell this out
Promotional phrases ("sale", "offer", "free shipping", etc)
Subjective phrases (i.e., "bestseller")
2. PRODUCT IMAGES
However, they see your Amazon product title first, but images are the first thing that attracts customers.
Other than attracting, images have a lot to do for you. Images are the visual representation of your product for your Amazon customers.
Make sure you give attention to detail, and focus on features, functionalities, and different angles, with professional and high-quality touch.
Amazon has some guidelines you need to follow.
Use a pure white background.
The product should cover at least 80 percent of the image.
Make sure the image is at least 1,000 DPI (dots per inch). This maintains a good resolution when the customer zooms in.
Things you need to avoid:
Adding promotional text to images such as "sale" or "offer"
Showing accessories that are not included
Using images with borders, watermarks, or decorations, particularly on the main image
Drawings or sketches
3. PRODUCT DESCRIPTION AND BULLET POINTS
After attracting your customers, and making them click, you need to tell your customers about your products in detail.
That's where the Amazon product description has got in place. As we know, no customers have time to look at too many words in paragraphs.
Since it takes time to scroll to the bottom of your product page, it’s helpful to put the most important information in the bullet points. Then you can go in-depth in the description.
The bullet point section is placed at the top of listings, so it’s your chance to hold your customer’s attention.
To make your Amazon product listing stand out from the rest, focus on the benefits instead of simply listing features.
4. AMAZON SEO
Don’t forget that Amazon is a search engine with its own algorithms, namely A9. And, there's no proper format or procedure in place to follow.
However, there is one thing that sellers need to know—Amazon is a buyer’s platform. As such, their goal is to show products that they want to buy.
Remember that those who search on Amazon are ready to purchase, which can impact which keywords they use to search.
To find the relevant keywords, you need to do proper keyword research. Include those keywords in your title, description, bullet points, and also in backend.
But, remember, don't overdo it. You've enough places to insert your keywords, add the most relevant and targeted keywords.
Following the best practices and applying the tips discussed above can give your products a great chance for higher visibility, which will lead to more conversions.
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