Do you really need to win the Amazon Buy Box? 90 percent of Amazon's sales go through the Buy Box.
It's a really important right. If you would like to get more sales on Amazon, winning the Amazon Buy Box is essential.
If you are a seller, struggling to make sales, and want to know how to win Amazon Buy Box, then this blog will help you.
Well, before that, making more sales not only comes by winning the Amazon Buy Box. It also involves sourcing the right product to sell on Amazon.
We know finding the right product involves a lot of research and time, but it may be a one-time tedious work.
With that, sourcing products to sell on Amazon is another frustrating work. Well, don't worry, we have a solution for that.
Amz Online Arbitrage is a platform that helps you to find profitable products to sell on Amazon.
With Amz Online Arbitrage you don't have to search for product deals in various online stores. Simply choose products at Amz Online Arbitrage, buy from the store, and resell on Amazon.
This Amz Online Arbitrage not only makes your sourcing simpler, but it also gives you profitable products that too for FREE.
By signing up at Amz Online Arbitrage for free, you can get profitable products to sell on Amazon, and with those products, you can actually win an Amazon buy box.
That's great, also we're going to give you great tips to win Amazon Buy Box. Keep Reading.
AMAZON BUY BOX
Amazon Buy Box, which actually makes customers purchase. When a customer visits Amazon to make a purchase, they click the “Add to Cart” button located near the price. That's what Amazon Buy Box is.
The majority of Amazon shoppers don't scroll down the product detail page to see what competitors are offering.
Instead, they look for the product, add it to the cart and proceed with their purchase. This creates competition for sellers who sell the same product.
This means only one seller will win the Buy Box, and winning the Boy Box can make a huge difference in your product sales.
Let's dive into the tips on what you need to do to win the Amazon Buy Box.
HOW DO YOU WIN THE AMAZON BUY BOX?
Let's say you win the Amazon Buy Box, what will it actually do for you? It makes customers purchase, and with that, it clearly shows that you need to focus on the service you provide for customers.
1. FULFILLMENT
You can consider fulfilling your orders by Amazon FBA. However, it's not a requirement, by any means, but FBA allows you to fulfill orders quickly with fast shipping.
And, it will give you the benefit of Amazon's reputation. As we know, Amazon FBA handles picking, packing, storage, customer service, and returns.
Hence, Amazon gives Buy Box preference to FBA sellers as it knows the product will be delivered on time and without any defects.
2. PRICING
As it said, Amazon chooses the buy box winners among the multiple sellers. And, that's why one of the crucial factors Amazon considers for choosing the Buy Box winner is of course the product price.
It is not necessary that the product with the lowest price will win the Amazon Buy Box. Check out your competition and make sure that your pricing is competitive.
3. KEEP YOUR ACCOUNT HEALTHY
Amazon gives preference to sellers whose accounts are in good standing. That's why you need to monitor your Amazon metrics such as Cancellation Rate, Refund Rate, Late Shipment Rate, and Order Defect Rate, and correct the deviations.
4. CUSTOMER FEEDBACK
Amazon always focuses on the customer's experience and expects the same from the sellers. It's no surprise that customer feedback is among the key factors for winning the Buy Box.
Be it shipping, handling queries, and returns, providing top-notch service is essential. As it is the most important factor not only to win the buy box but also to gain potential customers.
Most customers look into the feedback before making the purchase. So, you need to improve your customer service in all aspects.
CONCLUSION
Without any further doubt, winning Amazon Buy Box will definitely increase your sales. However, you need to focus on the service that you offer to the customers. Be it shipping, assisting their queries, or returns all come under customer service.
Not only service you need to focus on your product too. Source the profitable product with Amz Online Arbitrage and win the Amazon Buy Box.